Here's a quote from "Everything is Under Control" by Robert Anton Wilson
Novelist William S. Burroughs, who studied general semantics with Korzybski, has developed these notions into the surrealist theme of language as an invading virus, found in most of his novels. This virus, according to Burroughs, creates our thoughts, feelings, and sense impressions. Without the virus metaphor, Korzybski would agree, and so would Dr. Richard Bandler.
Dr. Bandler, out of the study of Korzybski and the verbal structures used by Dr. Milton Erickson (often considered the hypnotist of his time), developed Neuro-Linguistic Programming (NLP), which shows how verbal structures create the world we think we live in…….